Around the Net
Perceived Disconnects Between Paid And Organic Search
- Coconut Headphones, Wednesday, November 16, 2011 3:51 PM
Ted Ives believes the separation of paid search and organic search can be harmful to a company's efforts. He points to overlaps in the two fields to help marketers understand how one can leverage key findings from the other. He lays out a list of differences and commonalities and describes the principles behind quality scores to reveal the similarities to click-through rates.
