Clear Channel Clears New Airport 'Experience' Deal

Clear Channel Airports announced a renewal of an "experiential marketing and sponsorship" deal with Airport Marketing Income, which develops creative new ways for brands to market to consumers inside airports. Among the brand experiences created during its initial deal, starting in 2009, was Google's sponsorship of free WiFi in more than 50 airports. Other marketers using the program include: BlueCross BlueShield, Dunkin Donuts, Hotels.com, Lexus, Pepsi, Sprint, and Under Armour.

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