• by Wayne Friedman , November 16, 2011

NBC has created a new integrated marketing position for its specialized marketing/advertising efforts.

Former DreamWorks and MTV Networks executive John Shea will be executive vice president and chief marketing officer for NBCUniversal’s Entertainment & Digital Networks and Integrated Media, responsible for NBCUniversal's special marketing efforts, including “Women at NBCU,” “Hispanics at NBCU,” “Green is Universal” and “Healthy at NBCU."

He will have oversight in connecting advertisers with these key consumer groups, as well as collaborating on all other NBCUniversal integrated media marketing efforts. Shea will report to Lauren Zalaznick, chairman of NBCUniversal’s Entertainment & Digital Networks and Integrated Media.

As a veteran show producer and content creator, Shea has struck a first-look development deal across NBCUniversal, providing the company with access to programming ideas. He will also oversee an in-house creative agency and a team of sales marketers in both both the TV and digital space.

For the first quarter of the year, Shea was a “CMO in Residence"  for NBC Integrated Media group.

Before coming to NBC, Shea had headed up consumer and trade advertising for the DreamWorks/Universal location-based entertainment co-venture “Gameworks." Before that, he was a longtime marketing executive at MTV Networks.

Zalaznick stated: “John is a highly creative content producer and strategic marketer, who is one of the top experts in this field."

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