Video A Golden Opportunity For Brands
Marketers are spotting fresh opportunities in the video-on-demand market as non-broadcaster publishers, including Google and AOL, make significant investments in premium-quality video content. Online video views surged 36% year on year to 785 million, according to Experian Hitwise.
Internet Advertising Bureau head of industry programs Jack Wallington says the increase in video content on the market is opening up new marketing opportunities for a wide variety of brands. Computer business Dell and tea brand Twinings are also using video.
As Dell global mobility online merchandising and content manager Stephen Jio explains: “Video is becoming very interactive and that provides marketers with the ability to seed product and brand messaging within a video and allow the customer to become more involved with it.”