Mobile To Roar At Lions, Festival Adds New Media Category
The Cannes Lions advertising festival has added an awards category for mobile media, effective with its 2012 awards festival, and named Saatchi & Saatchi Worldwide Digital Creative Director Tom Eslinger its first Mobile Lions jury chair. The festival said the Mobile Lions will, “reward the best work which lives on or is activated by a mobile device, app or mobile web. The judging criteria will be based on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes).”
The categories for the new Mobile Lions will include Creative Use of Technology, Mobile Websites and Web Apps, Mobile Apps, Tablet Apps, Games, Rich Media Mobile Advertising and Integrated Campaigns led by Mobile.