Apple Rules Tablet Web Traffic
From the Samsung Galaxy Tab 10.1 to the Blackberry PlayBook, how are Android tablets impacting Apple’s share tablet Web traffic? Just barely, according to new research from Royal Pingdom. In its analysis, iPad accounts for almost 88% of tablet Web traffic, leaving Android devices to fight over the remaining 11% share. According to recent comScore data for October, 95.5% of all tablet Web traffic in the U.S. comes from iPads. Morover, Ooyala recently reported that iPads accounted for the “vast majority of video played on a tablet in Q3 [2011].”
In fact, iPads gobbled up 95.7% of all video hours streamed. “So, is anyone really buying all these shipping Android tablets, and what do people do with them after they buy them?” Royal Pingdom asks. “Because they don’t seem to be surfing the Web.” Who knows what they’re doing with them, but consumers are certainly buying Android tablets.
In October, Google mobile chief Andy Rubin said there are “a little more than 6 million Android tablets out there running Google’s services,” meaning they run Google’s apps and the Android Market, Royal Pingdom notes. For comparison’s sake, the total number of iPads sold, as reported by Apple, is close to 40 million -- and iPad has a market share of 85%.
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