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Surprise! Style.com Moves From Web Site To Print Mag

  • Adweek, Monday, November 21, 2011 3:32 PM

Here's a man bites dog story, the opposite of many of today's ATN items about about digital overtaking print: Conde Nast's Style.com just "reverse-publishedaglossymagazine,Style.com/Print," writes Lucia Moses.

The 218-page issue dissects the spring fashion shows. "It’s absolutelyforfashioninsiders,andIdon’tnecessarilymeanpeopleinthefashionindustry... It’sreallyforthosepeoplewhoareabsolutelyobsessedwithfashion," notes Style.comeditorDirkStanden in this Q&A.

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