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Turn Officially Unveils European Rollout

Nov 22, 2011, 9:10 AM
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Turn, a major player in the display advertising technology and data marketplace in the U.S., this morning officially unveiled details of its plans to expand in Europe with offices in London. Turn, which positions itself as both a demand-side platform (DSP) and data management platform (DMP, said it is expanding into other global markets as a next “logical step.” The company previously hired Pierre Naggar from Yahoo to serve as managing director of Turn’s EU operations, and said it’s already servicing 100 live campaigns on the continent.

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