The Fiat 500 spot with Jennifer Lopez is about being true to your roots. But Fiat confirmed that in the ad, in which Jennifer Lopez is shown driving through her old neighborhood as her voiceover describes how it inspires her, a body double was used, and she was never actually there for the shoot.
Fiat said, "Both Fiat commercials featuring Jennifer Lopez were indeed filmed in The Bronx as well as outside locations. In today's world, people are increasingly mobile and their work takes them to a variety of locations. As a result, we took the opportunity to film wherever Ms. Lopez was working at the time to accommodate her schedule."