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Half Of E-Shoppers Logged In To Facebook

  • TechCrunch, Wednesday, November 23, 2011 11:54 AM

A full 50% of visitors to ecommerce sites are currently logged in to Facebook, according to new analysis of some 456 million visits to over a dozen ecommerce sites by social tech provider Sociable Labs. “Ecommerce sites should consider how they can personalize their sites using Facebook data,” suggests TechCrunch. “Using Facebook social plugins [sic] and Connect integrations, sites can leverage Facebook data to show visitors what friends bought or shared, what products relate to their Likes, and which friends they might want to invite.”

On the news, a Facebook spokesperson noted that 88% of Internet Retailer Top 200 retail sites are integrated with Facebook. Also of note, Sociable Labs’ founder and CEO Nisan Gabbay told TechCrunch that the target age market for an ecommerce site has relatively little influence on the percentage of visitors that were logged in to Facebook. “Those aimed at college students were closer to 60%, but even those with middle aged saw at least 40% of visitors logged in,” it writes.

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