Retailers See Growing Online Market
Many retailers are running their “Deals of the Hour” on cybermonday.com, starting at midnight Nov. 28 and continuing throughout the day. Shop.org, a site run by the National Retail Federation (NRF), releases the deals today.
Cybermonday.com will feature deals from more than 800 companies, including free shipping, dollar and percentage price discounts and free items with a purchase. Other deals will continue well after Monday. According to a recent Shop.org survey conducted by BIGResearch, a market research firm, 58.4% of workers with Internet access will shop online for the holidays this year. That amounts to 75.9 million people.
NRF spokeswoman Kathy Grannis said survey results show 46.7% of shoppers this year will buy online, compared to 43.9% last year. The survey said on average, deal-seekers this year plan to do 36% of their shopping -- whether comparing prices, researching a product or actually buying -- online. And online shoppers are expected to spend more, the NRF said, roughly 22% more than the average among adults. Of all adult consumers, those in the 25 to 34 age range are forecast to do the most shopping via computer -- at 43.7%.