Should Search Marketers Dump QR Codes For SnapTags?
IMedia Connection, Monday, November 28, 2011 12:09 PM
What's a SnapTag? Jeff Hayzlett tells us it's a 2D barcode that highlights a brand's logo in a notched circle. The tag provides more interactivity and analytics for the brand, compared with what the online ad industry has come to know as QR codes. He explains how Glamour magazine posted a SnapTag on the cover and gained more than 100,000 code activations, 50,000 Facebook Likes, and 500,000 interactions that led to sharing the content.
Recent Around the Net in Search Marketing Articles
-
Tips On Authorship May 21, 1:10 p.m.
Authorship has the potential to change the way marketers and consumers view content and its authors. ... -
The Double-Serve Through A Google Loophole Effect May 20, 1:19 p.m.
Google warns against not serving up the same ad twice in a short period of time, ... -
Google Turns Open Into Real-Time Bids May 20, 1:18 p.m.
Google last week released a customizable toolkit for building real-time bidding applications that the company calls ... -
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ... -
Microsoft, Yahoo Inch Up To Nearly 30% Search Market Share May 16, 12:16 p.m.
comScore released April 2013 search engine rankings Wednesday. As usual, Google sites led the U.S. explicit core ... -
Will Google Announce Music Subscription Service At I/O? May 15, 12:36 p.m.
The rumors that Google will launch a subscription music service should not come as a surprise ... -
Prepaid Smartphones Gaining Ground May 15, 10:03 a.m.
Will it matter to brands if the consumers they try to reach through advertising turn to ... -
Ailing Yahoo Search To Get Makeover May 13, 11:41 a.m.
Will Yahoo's search makeover help the Internet giant do over what it failed to accomplish the ... -
Google Updates Smartwatch Patent May 6, 10:52 a.m.
Google filed an update to a smartwatch patent last week that the company orginally filed in ...
1 comment on "Should Search Marketers Dump QR Codes For SnapTags?".
Leave a Comment