Around the Net
Should Search Marketers Dump QR Codes For SnapTags?
- IMedia Connection, Monday, November 28, 2011 12:09 PM
What's a SnapTag? Jeff Hayzlett tells us it's a 2D barcode that highlights a brand's logo in a notched circle. The tag provides more interactivity and analytics for the brand, compared with what the online ad industry has come to know as QR codes. He explains how Glamour magazine posted a SnapTag on the cover and gained more than 100,000 code activations, 50,000 Facebook Likes, and 500,000 interactions that led to sharing the content.
The two can live in harmony - they just serve slightly different needs depending on the goals of your campaign. We actually broke down the differences between QR codes and SnapTags in a helpful infographic: http://j.mp/ewhszT. Feel free to share it with anyone asking a similar question!