No commercials, more drama for Chinese TV shows
Looking for more viewers in TV dramas in China? Banning TV commercials in the middle of shows is hoped to be the answer.
China's State Administration of Radio, Film and Television has imposed this ban in an effort to offer higher quality TV shows -- and to draw in a bigger audience. TV ads now will only appear in dramas at the start and end of an episode, which generally run 45 minutes in length.
The move, which analysts say will lower advertising revenues, follows a rule change last month to limit reality shows and other entertainment fare.
WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost.
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