Animal Planet, Suzuki Renew Partnership
Apr 16, 2003, 12:00 AM
Animal Planet has renewed its partnership with American Suzuki Motor Corp. to promote the company's XL-7 sport-utility vehicle for another year. The partnership includes unique new elements for 2003, including a relationship with the American Society for the Prevention of Cruelty to Animals. "The renewal of this partnership with Suzuki demonstrates the success of our relationship to date. We're thrilled to work with Suzuki to help them accomplish their promotional efforts again this year, as well as to support the valuable efforts of the ASPCA," said Joe Abruzzese, president of advertising sales at Discovery Networks US.