Epix Names Iwanowski CMO
Kirk Iwanowski, who had a 10-year tenure in marketing at Sundance Channel, has taken over as CMO at pay-TV channel Epix. In 30 million-plus homes, the network is a joint venture between Viacom, MGM and Lionsgate -- but has not quite built the cachet of HBO or Showtime, lagging behind them in original content.
Focused on movies, Epix posted about a $13 million profit in the third quarter.
Iwanowski most recently served as a senior vice president in marketing at FilmDistrict, where he developed campaigns for 2011 releases “Soul Surfer,” “Insidious” and “Drive." He also oversaw negotiations in this past summer’s upfront market to buy time for upcoming films.
He joined Sundance -– like Epix, non ad-supported -- in 1998 in affiliate marketing and moved up to executive vice president in marketing by 2008, when the network was sold.
Epix CEO Mark Greenberg stated Iwanowski has a "proven track record as a successful brand building and premium television marketer," when announcing the appointment, calling his experience a "fantastic asset" for the company.
Epix has made an effort to establish itself as a multiplatform brand from the outset and has a TV Everywhere-type offering with over 3,000 movie titles.