Around the Net

London Olympics Out To Ambush 'Ambush' Marketers

The 2012 Olympic Games begin in fewer than 250 days, which means that athletes, Olympic organizers and marketing partners are making final plans for their arrival in London. So, too, are companies not officially affiliated with the Summer Games, whose tactics for ambush marketing would hinder the advertising efforts of official partners who will spend in excess of $1 billion for exclusivity and supporting activation.

Read the whole story at The Big Lead »

Next story loading loading..