IAB: Q3 Online Ad Revenue Up 22% To $7.9B

Internet ad spending grew to $7.9 billion in the third quarter, up 22% from the year-earlier period, according to the latest figures from the Internactive Advertising Bureau. That amount also reflects a 2.7% increase from the $7.7 billion total in the second quarter.

A separate media forecast issued Wednesday by Brian Wieser, senior research analyst at Pivotal Research Group, projected total national digital ad revenue will increase 21.5% this year and 13.9% in 2012. That report also predicts mobile ad dollars will grow 52% this year and 37% next year.

Next story loading loading..

Discover Our Publications