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The Infomercial 3-Pitch Paid-Search Principles
- Search Engine Watch, Wednesday, November 30, 2011 1:12 PM
Make products and services look effortless to use, offers clear and concise, and articulate the benefits and processes that lead to success. These are some of the key points Noran El-Shinnawy has offered up, by insipiration from infomercials. Yes, infomercials -- those pesky 30-minute television commericals that typically run in the middle of the night. She uses three classic infomercial pitch principles to form a few of her own for search marketing.
