Eight O'Clock Coffee is launching an "Eight Days of Holiday Giveaways” promotion for fans of its Facebook page. Each day from December 1 through December 8, 2011, eight fans will win a holiday gift-oriented prize, for a total of 64 winners at the end of the promotion. The brand reports that a wide variety of prizes, revealed on a daily basis, will be awarded. Directions for participating and announcements of the randomly chosen winners will be posted on the brand’s Facebook page.