CW Elevates Haskins To EVP Marketing, Digital

Rick-Haskins

CW's longtime marketing executive Rick Haskins is staying with the network after all -- with a new title and broader digital responsibilities.

In April, Haskins had announced he was leaving the network after a five-year run. This followed news in January that Dawn Ostroff, president of entertainment for the CW, was leaving the network after five years. Mark Pedowitz was later named president of the CW.

In addition to Haskins' broad on-air and digital marketing responsibilities, he will now work with the CW’s creative executives and producers to develop digital extensions of the network’s new and current series.

Haskins has been instrumental in pushing CW's online and digital presence for its mostly young women viewers -- as well as the landmark and controversial "OMFG!" print, digital and on-air campaign for "Gossip Girl." More recently, he headed up the "Catch VD” campaign for “The Vampire Diaries.”

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Pedowitz stated: “Rick is also our foremost authority in the digital space ... so it only makes sense that he oversee our foray into creating and producing original CW content for online, mobile and social media.”

The CW says it reaches more than 41 million Facebook users associated with its programming and has 200,000 Twitter followers.

Since joining the network in 2006, Haskins has been executive vice president of marketing and brand strategy in 2006. Previously, he held senior marketing positions at Lifetime, where he worked with Ostroff, Walt Disney's Buena Vista Television and Procter & Gamble. --with David Goetzl

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