• November 30, 2011

A new ad campaign by Lexus, set for Vogue magazine, shows models adorned in accessories made from Lexus parts. The Lexus Fashion Workshop, is based on some 2,000 individual parts of a completely dismantled Lexus CT hybrid, according to the Torrance, Calif., automaker.

Examples: A headpiece by Moss Lipow uses a transmission starter and exhaust manifold gasket; jewelry creator Eddie Borgo used valve lifters, crank bearings and hose clamps; a trench coat, shorts and clutch designed by John Patrick use floor mats made from plant-based plastic,  sound-dampening material, wire harness, leather seat covers and cargo covers. The Luna Shoe by Alejandro Ingelmo using armrest leather trim and clear plastic tubing.

The four pieces will be highlighted in a six-page advertisement in the January issue of Vogue. Behind-the-scenes videos of the Lexus CT hybrid being dismantled piece-by-piece are available at Vogue.com/Promotions/Lexus. Additionally, a series of exclusive interviews with the four designers will be posted throughout December.

The collection will be on display Dec. 1-2, opening days of Art Basel Miami Beach. Lexus says the pieces will be sold at private auction during Art Basel Miami Beach, with proceeds benefiting the Council of Fashion Designers of America/Vogue Fashion Fund.