News Brief
Frito Lay Renews Bass-Fishing Sponsorship
Apr 17, 2003, 12:00 AM
Frito Lay has continued its commitment to professional bass fishing by renewing its sponsorship contract with FLW Outdoors. FLW Outdoors' premier fishing tournaments -- coupled with its dedication to conservation, youth-family involvement and strengthening of the sport overall -- has made it the leader of an industry movement to continually bring sport fishing to the masses. For the last two years, Frito Lay has been a sponsor of FLW Outdoors tournaments including the Wal-Mart FLW Tour, the EverStart Series, the Wal-Mart Bass Fishing League and the Wal-Mart Texas Tournament Trail. Frito Lay will be featured through a variety of media formats maintained by FLW Outdoors. Frito Lay will run its new Go Snacks ad featuring Tony Hawk on the "FLW Outdoors" television program, which is broadcast to 55 million subscribers across the country by the Outdoor Life Network. Additionally, Go Snacks will be visible through FLW Outdoors Magazine advertisements, FLWOutdoors.com, signage at tournaments, angler-awards programs, and inclusion in tour promotional and public relations materials. Frito Lay was the presenting sponsor for the Wal-Mart FLW Tour event held this year on the Atchafalaya Basin in Morgan City, La.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "Frito Lay Renews Bass-Fishing Sponsorship"
Leave a Comment