Frito Lay Renews Bass-Fishing Sponsorship
Apr 17, 2003, 12:00 AM
Frito Lay has continued its commitment to professional bass fishing by renewing its sponsorship contract with FLW Outdoors. FLW Outdoors' premier fishing tournaments -- coupled with its dedication to conservation, youth-family involvement and strengthening of the sport overall -- has made it the leader of an industry movement to continually bring sport fishing to the masses. For the last two years, Frito Lay has been a sponsor of FLW Outdoors tournaments including the Wal-Mart FLW Tour, the EverStart Series, the Wal-Mart Bass Fishing League and the Wal-Mart Texas Tournament Trail. Frito Lay will be featured through a variety of media formats maintained by FLW Outdoors. Frito Lay will run its new Go Snacks ad featuring Tony Hawk on the "FLW Outdoors" television program, which is broadcast to 55 million subscribers across the country by the Outdoor Life Network. Additionally, Go Snacks will be visible through FLW Outdoors Magazine advertisements, FLWOutdoors.com, signage at tournaments, angler-awards programs, and inclusion in tour promotional and public relations materials. Frito Lay was the presenting sponsor for the Wal-Mart FLW Tour event held this year on the Atchafalaya Basin in Morgan City, La.