• by Erik Sass , Staff Writer @eriksass1, December 8, 2011

TV's long dominance of ad spending may finally be facing a serious challenge, according to Citi Group's Doshi, who predicts more movement of TV ad dollars to online advertising -- especially search and social media. Doshi adds that Citi Group believes Facebook may be well-suited for demand generation, making it a close competitor in TV's traditional area of strength.