2011's Top Stories: Safety Trumps Inflation

by , Dec 12, 2011, 3:18 PM
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CantaloupeAsked to rank the top food stories of 2011, Americans put the listeria outbreak that caused 29 deaths at the top of the list, and food inflation third, according to Hunter Public Relations, which commissioned the survey.

Hunter worked with experts in the food industry, guided by the number of press impressions generated by stories, to create a list of 10 key stories. Marketing research firm Wakefield then asked 1,000 Americans who were representative of the U.S. population age 18 and older to rank the 10 stories by importance (margin of error: +/-3.1%).

Respondents ranked the recall of millions of pounds of salmonella-contaminated ground turkey at #4, and Congress’s passage of the Food Safety Modernization Act at #6.

Hunter has been conducting the survey for nine years, and food safety issues have been rising up the list in recent years, confirms managing partner Grace Leong. “These used to be ranked at the bottom, but the growing number of outbreaks is generating increasing concern,” Leong says. “And most of these outbreaks are occurring in produce and other fresh foods -- the foods that the nutrition experts are urging us to eat more of.”

Here is the full top-10 ranking, in the exact words used in the survey (wording was “ripped from the headlines,” according to Leong), plus the percentages who chose each story as being the most important:

  1. Twenty-nine deaths caused by cantaloupe listeria outbreak (53%).

  2. First Lady Michelle Obama with USDA unveils MyPlate, which replaces food pyramid (38%).

  3. Global food prices reach record high (37%).

  4. Millions of pounds of ground turkey recalled (36%).

  5. Restaurant menu labeling to become law in 2012 (31%)

  6. Food Safety Bill passes (30%).

  7. Nutrition labels move to front of food packages (23%).

  8. Doctors argue that government can put obese children in foster care (23%).

  9. General Mills sued for marketing fruit snacks as “healthy” (16%).

    10.  USDA lowers pork cooking temperatures (13%).

The survey also asked questions about how food news coverage is affecting consumers’ behavior.

Fully 61% said they had changed their food habits in some way during 2011 as a result of food news coverage. Of those, 45% said they had decided to cook and eat more at home, and 29% said they are now paying more attention to the nutritional value of foods in restaurants.

As for 2012, 67% report that they will make food-related resolutions, and nearly half (47%) say these will include eating more whole grains and drinking beverages with less sugar.

In addition, 14% of U.S. adults say they will incorporate less meat in their diets, and 21% say they will pay more attention to labels on packaged foods.

In compiling the top stories list, Hunter worked with Phil Lempert, editor of Supermarket Guru ; Regina Ragone, food director of Family Circle; Elizabeth Fassberg, owner of food and nutrition consultancy Eat Food; chef/restaurant consultant Brad Thompson; and freelance food writer/editor Megan Steintrager.

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