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Paid Search On The Cheap

  • PPC Hero, Wednesday, December 14, 2011 12:03 PM

For startups that cannot afford to hire a paid-search expert, here are a few tips to get started. it turns out that with a little research and exploration, new business owners can get started with paid-search campaigns. These five basic tips should help put some fuel in the fire -- including finding two or three terms to make the phrase specific or unique, as well as setting goals, budget and conversion tracking.

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