Around the Net
RIP: Writer Of Life Cereal Ad
- The New York Times, Friday, December 16, 2011 11 AM
That "He likes it! Hey Mikey” ad for Life Cereal ran for over a decade. The copywriter at DDB who penned it, Edie Stevenson, passed away on Tuesday. She was, back in the ’70's when the
ad broke, a divorced mother of four, including three boys. The ad's success earned her a promotion to vice president.
Stevenson’s script was titled “Three Brothers.” The
commercial, which was directed by Bob Gage, is perhaps best remembered for the line: “Let’s get Mikey. He won’t eat it. He hates everything.”
