TidalTV Uses Polk, Datalogix For Automotive
Baltimore-based TidalTV, an online video ad platform, is partnering with Polk and Datalogix to field audience targeting for the automotive industry. The company is launching a product that targets video to specific segments of the auto market, with ROI based on an association between exposure to ads and offline auto shopping and purchase activity.
The company says integrating Polk data and Datalogix tech, lets it reach consumers who are likely to be in the market for a car – by vehicle style and make.
Kantar Media says automotive marketers spend more than $13 billion in measured media annually, with 50-60% of those dollars going toward television.