Kraft, General Mills Launching Many Products In '12
With 70 new U.S. product launches scheduled for first-quarter 2012, Kraft Foods will clearly be busy with more than "just" reorganizing its split into North American groceries and international snacks companies next year. Further, rival General Mills has a similarly aggressive plan, with 50 launches being readied for the second half of its fiscal 2012, reports Ad Age.
Kraft announced that its raft of new-product introductions will include two new "meal solution" lines (Kraft Sizzling Salads Dinner Kits and Kraft Fresh Take and Velveeta Cheesy Skillets Dinner Kits); caffeinated/energy versions of its MiO water enhancers; whole-grain BelVita Breakfast Biscuits (a hit in Europe); and Gevalia Kaffe Coffee now available for purchase at retail (heretofore available only by direct mail/home delivery).
Other offerings will include Oscar Mayer Butcher Thick Cut Bacon; Kraft MilkBite Milk and Granola Bars; new reduced-fat varieties of Philadelphia Cooking Creme and Philadelphia Indulgence spreads; new Lunchables varieties; new SnackWell's varieties; and a new sugar-free Stride gum variety with B vitamins.
General Mills' launches will include Cheerios Peanut Butter Multigrain and Cheerios Dulce de Leche; a frosted variety of its Cinnamon Toast Crunch line; and new flavors of Yoplait Gree yogurt in multipack formats.
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "Kraft, General Mills Launching Many Products In '12"
Leave a Comment