NBA Sweetens Cable Pass To Appease Fans

by , Dec 21, 2011, 1:20 PM
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BasketballLooking to perhaps curry favor over possible angry TV sports fans, the NBA will offer its pricey out-of-market games to consumers free for the first two weeks of the season.

The free preview will run from Dec. 26, 2011 to Jan 8, 2012. This league is starting its shortened season on Christmas Day, as a result of the protracted labor and owner disagreement.

NBA League Pass has a $169 price tag for a year's worth of live out-of-market games. Typically, consumers can get up to 40 games per week across 10 channels. This year, NBA League Pass subscribers will not only be granted access to all the games on NBA.com, but for the first time, viewing of games on mobile devices -- all included in the yearly package price.

With the purchase of NBA League Pass on digital cable, subscribers get access to NBA League Pass Broadband and NBA League Pass Mobile on an "authenticated" basis. This means that consumers need to be subscribers of a multichannel program distributor, like a cable operator.

NBA League Pass comes from video-on-demand/pay-per-view TV program provider iN Demand, which is owned by Comcast, Cox Communications and Time Warner Entertainment-Advance/Newhouse Partnership. Among the cable/TV companies offering the package: Comcast, Time Warner Cable, Cablevision, Cox Communications, Bright House Networks and Verizon FiOS, plus a number of independent affiliates around the country.

Some of the features of the package include same-day replays of games, dual-feed telecasts of home and visiting team announcers, a multi-screen mosaic, which offers up multiple screen of snapshots of live action games around the league, and a stats channel and HD games.

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