Facebook To Intro Sponsored Story Ads

Marketing Week, Thursday, December 22, 2011 10:41 AM
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Facebook is set to introduce Sponsored Story ads into users’ news feeds, a move that will give brands’ advertising more visibility on the social network. The extension, which integrates friends’ names, images and activity -- such as when they have “liked” a brand’s Facebook page -- into ads is understood to start appearing in users’ news feeds early next year.

It aims to give brands more opportunities to be visible in the areas of the site that Facebook users visit most often, rather than just their official Pages, which only tend to be looked at regularly by the most dedicated of fans.

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