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Google+ Launches 3 New TV Ads

What do you do when your viral growth begins to wane? Like all companies -- advertise. It worked for the Google Chrome Web browser, which now owns 25% of the worldwide browser market share. So Google is giving the same strategy a shot with Google+. Google has released three new TV commercials promoting its fledging social network, featuring Hangouts with celebrities like the Muppets, as well as NBA announcers, Bill Walton, Kenny Smith, Steve Kerr, Spero Dedes and Jon Barry.

Tech Crunch concludes the strategy to focus heavily on Google+ Hangouts in the new TV ads is a sound one. The multi-person video chat tool let up to 10 participants to “hang out” (for free) -- is probably the No. 1 selling point for Google’s social network.

Read the whole story at TechCrunch »

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