"Will 'American Idol' come back as big as last year, or has ‘The X Factor’ created viewer fatigue for singing competitions?” “Do viewers still remember AMC's 'Mad Men'?" These are among the "mid-season burning questions" relating to TV programming and ratings that Michael Schneider asks -- and attempts to answer.
And yes, he thinks "Mad" fans are still keeping Don Draper's memory warm enough for a successful return of the cult show in March.
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