• December 28, 2011

In an effort to appeal to the self-improving side of gamers, GameStop is launching a “Play Your Way” sweepstakes, offering four luxury Caribbean vacations linked to the purchase of such fitness-inspired titles as Kinect "Sports Season 2," "Just Dance 3," "The Black Eyed Peas Experience" and "Zumba Fitness: Join the Party."

As an added incentive, the Grapevine, Tex.-based retailer is offering a free FitBit Ultra Wireless Activity Tracker (a $10 value) via mail with the purchase of an Xbox 360 Console with Kinect and a qualifying Xbox 360 game, while supplies last.