Out to Launch

by , Jan 4, 2012, 3:56 PM
  • Comment
  • Recommend
Subscribe to Out to Launch

tostitosTostitos debuted a spokesbag in its latest pair of TV spots. For talking plastic, he’s lovable and life of any party. We learn what inspired Tostitos to begin dipping in “Inspired to Dip.” After some soul-searching and looking at stuff, it was time for him to change shape and hold that dip and salsa. See it here. The bag even holds its own at any football party, telling stories and dancing on a coffee table. Watch it here. TBWA/Chiat/Day Los Angeles created the campaign. 


StarburstThe “Mean Streets” of suburbia can be tough on any relationship. Just ask the young woman standing outside a perfectly manicured lawn, begging her boyfriend to get off the streets and turn his life around. Promoting its “Flavor Morph” chews, Starburst gives hope to the young woman that, like the flavor-changing chews, her boyfriend will change. After proclaiming that the streets are all he knows, he scoots down the block on his razor scooter. Gangsta, he’s not. Watch the ad here, created by DDB Chicago.


HondaHonda launched “Passionate Fans,” a TV spot highlighting the automaker’s relationship with the NHL. Since I’m not a big hockey follower, this ad taught me a few things, like if a player pulls off a hat trick in a game, fans will throw their hats on the ice. The ad stars Corey Perry of the Anaheim Ducks and Nicklas Lidström of the Detroit Red Wings leaving an arena following a game. Once inside a Honda Pilot, a hat falls atop the car, prompting Lidström to ask Perry if he scored a hat trick last night. At this point, countless hats are hitting the car, until an octopus hits the windshield. For non-hockey fans like myself, apparently Red Wings’ fans throw octopi on the ice after home playoff wins. Must smell great. “They’ve got passionate fans. We’ve got passionate fans,” closes the ad, seen here, and created by RPA.


LandRoverI think the man in this TV spot for Land Rover pre-owned cars has some issues with dirt and cleanliness. After a challenging trail run leaves him sweaty and muddy, he changes clothes and practically showers before getting inside his car. I get the whole changing of clothes and washing up, but this guy was hard-core scrubbing himself. On his ride home, the man drives through mud and water, arriving home with a filthy Land Rover that he scrubs clean the way he washed himself. See the ad here, created by Young & Rubicam, NY and edited by Cut + Run.


DrugFreeA sheep can be just as dangerous as a wolf in an ad for The Partnership at Drugfree.org. “Sheep” is a Spanish-language TV spot targeting Latino parents about the dangers of drug use and the sources for said drug. More times than not, they’re a child’s close friends that you wouldn’t expect to be abusing drugs. The spot shows a wolf creeping toward two adorable sheep. Before the wolf can take action, one sheep eats the other, highlighting that danger can be closer -- and cuter -- than you’d expect. “Danger doesn’t always look like danger. Drugs reach your kids from whom they least expect,” closes the ad, seen here, and created by Wing.


Bank UnitedBankUnited wants consumers, especially small and mid-sized business owners, to stop putting up with BS* (bank speak). In “Yes Man,” a bank executive -- well, a minotaur -- talks freely to a prospective client. “Am I gonna blow hot air at you and tell you we have the best interest rates in town? Yes I am. Will I guarantee you a fast loan approval and then ignore your phone calls? You betcha,” he says. Thankfully, the consumer looks a tad skeptical. Watch the ad here, created by República.


ToroToro uses a “Snow Globe” analogy to illustrate that winter comes fast and snow can come unexpectedly. A hand shakes a snow globe, creating a wintry mix for a house surrounded by pine trees. The serene scene is temporary, once a Toro snow blower starts clearing snow off sidewalk and driveway paths. “Winter Comes Fast. Toro. Count on It,” ends the ad, seen here. Campbell Mithun, Minneapolis created the campaign, produced by Gravity.


Proof WhiskeyRandom iPad App of the week: Zeus Jones employs a bevy of Scotch lovers. So many that the agency created a social whiskey-tasting iPad app called PROOF that encourages users to conduct their own whisky tastings, test their knowledge of whisky and explore the Scottish regions that produce whisky. Download the app here, and Slainte Mhath.

  • NEW! A&W Restaurants Promote New Sandwich With World's Longest Hashtag

    I'm fairly certain this hashtag is longer than 140 characters. A&W Restaurants added a large, new sandwich called the "Hand-bread Chicken Tender Texas Toast Sandwich" to its menu and is promoting the hefty sandwich with a hefty hashtag, one that far surpasses the 140-character limit on Twitter. Essentially, it's the ...
  • State Farm Predicts The 'Future Of The Assist'

    The latest ad from State Farm's "Born to Assist" campaign features NBA player Chris Paul and his longtime friend Stephen Curry, who has a cameo at the end.  "Future of the Assist," a 60-second spot, launched during the Clippers-Warriors playoff game over the weekend. Paul and Curry are friends off ...
  • RealPlayer Cloud App Lets Users Watch Videos On Any Device/Screen

    Random iPhone App of the week: Think of the RealPlayer Cloud as a Dropbox for your videos. The free app allows users to privately share videos with friends and family, back content up in the cloud, and watch or download videos onto any device or screen. RealPlayer Cloud is compatible ...
  • Missing Kids Stamps Send Hope With Every Letter

    Lowe Roche created an installation this month at The Beverley Hotel in Toronto on behalf of The Missing Children's Network. The installation used more than 1000 usable Missing Kids Stamps to create a piece that illustrates the power a single stamp can have. The stamps featured the faces of missing ...
  • Guitar Center Sells 'The Greatest Feeling On Earth'

    Guitar Center launched "The Greatest Feeling on Earth," a TV spot starring Questlove as the brand's first artist ambassador. This is the first time Guitar Center has launched a brand campaign only for itself. In the ad, Questlove describes his upbeat emotional state when he plays drum and sees how ...
  • NEW! Leo Messi Or Lay's Potato Chips: Which Is More Popular?

    Lay’s chips has launched a global ad campaign starring global superstar soccer player Leo Messi. In it, Messi walks the streets of Brazil eating a full-sized bag of Lay's. He is stopped constantly by fans, who are taking countless selfies with the soccer star. Messi soon realizes that his bag ...
  • NEW! The Source Makes Interesting House Calls -- Check Your Shrubs

    The Source, a consumer electronics and wireless retailer in Canada, launched a fun TV ad using the brand's "I Want That" tagline. In the ad, a man hears some '80s tunes coming from his neighbor's yard. He looks over the fence to find his neighbor break dancing. Neighbor's taste in music ...
  • NEW! What's The Greatest Invention Ever? Not Electricity

    Have you ever wondered what the world's greatest invention was? If you guessed electricity, smartphones or indoor plumbing, you'd be wrong, according to a TV spot for Ball Park hot dogs. A patriotic host asks viewers what the greatest invention was. It's not the cotton gin or electricity, much to ...
  • NEW! Gatorade Fierce Drinkers Exude Colorful Liquids

    I love that the Gatorade Fierce color matches MLB's Bryce Harper's uniform. In "Face Off," the Washington Nationals player is up to bat in the bottom of the ninth, a do-or-die scenario. An aggressive pitcher for the Miami Marlins is prepared to end the inning and game with one fast ...
  • NEW! Foot Locker Ad Features Athletes That Never Won A Championship Ring

    Foot Locker launched a great TV spot this week promoting Adidas gear and NBA star Damian Lillard of the Portland Trailblazers. Lillard shares his career goal in the "Foot Locker Approved" campaign: not to be that athlete who, despite immense talent, doesn't win a championship ring. Unfortunately, Lillard puts his ...
>> Out to Launch Archives