Out to Launch

tostitosTostitos debuted a spokesbag in its latest pair of TV spots. For talking plastic, he’s lovable and life of any party. We learn what inspired Tostitos to begin dipping in “Inspired to Dip.” After some soul-searching and looking at stuff, it was time for him to change shape and hold that dip and salsa. See it here. The bag even holds its own at any football party, telling stories and dancing on a coffee table. Watch it here. TBWA/Chiat/Day Los Angeles created the campaign. 

 

StarburstThe “Mean Streets” of suburbia can be tough on any relationship. Just ask the young woman standing outside a perfectly manicured lawn, begging her boyfriend to get off the streets and turn his life around. Promoting its “Flavor Morph” chews, Starburst gives hope to the young woman that, like the flavor-changing chews, her boyfriend will change. After proclaiming that the streets are all he knows, he scoots down the block on his razor scooter. Gangsta, he’s not. Watch the ad here, created by DDB Chicago.

 

HondaHonda launched “Passionate Fans,” a TV spot highlighting the automaker’s relationship with the NHL. Since I’m not a big hockey follower, this ad taught me a few things, like if a player pulls off a hat trick in a game, fans will throw their hats on the ice. The ad stars Corey Perry of the Anaheim Ducks and Nicklas Lidström of the Detroit Red Wings leaving an arena following a game. Once inside a Honda Pilot, a hat falls atop the car, prompting Lidström to ask Perry if he scored a hat trick last night. At this point, countless hats are hitting the car, until an octopus hits the windshield. For non-hockey fans like myself, apparently Red Wings’ fans throw octopi on the ice after home playoff wins. Must smell great. “They’ve got passionate fans. We’ve got passionate fans,” closes the ad, seen here, and created by RPA.

 

LandRoverI think the man in this TV spot for Land Rover pre-owned cars has some issues with dirt and cleanliness. After a challenging trail run leaves him sweaty and muddy, he changes clothes and practically showers before getting inside his car. I get the whole changing of clothes and washing up, but this guy was hard-core scrubbing himself. On his ride home, the man drives through mud and water, arriving home with a filthy Land Rover that he scrubs clean the way he washed himself. See the ad here, created by Young & Rubicam, NY and edited by Cut + Run.

 

DrugFreeA sheep can be just as dangerous as a wolf in an ad for The Partnership at Drugfree.org. “Sheep” is a Spanish-language TV spot targeting Latino parents about the dangers of drug use and the sources for said drug. More times than not, they’re a child’s close friends that you wouldn’t expect to be abusing drugs. The spot shows a wolf creeping toward two adorable sheep. Before the wolf can take action, one sheep eats the other, highlighting that danger can be closer -- and cuter -- than you’d expect. “Danger doesn’t always look like danger. Drugs reach your kids from whom they least expect,” closes the ad, seen here, and created by Wing.

 

Bank UnitedBankUnited wants consumers, especially small and mid-sized business owners, to stop putting up with BS* (bank speak). In “Yes Man,” a bank executive -- well, a minotaur -- talks freely to a prospective client. “Am I gonna blow hot air at you and tell you we have the best interest rates in town? Yes I am. Will I guarantee you a fast loan approval and then ignore your phone calls? You betcha,” he says. Thankfully, the consumer looks a tad skeptical. Watch the ad here, created by República.

 

ToroToro uses a “Snow Globe” analogy to illustrate that winter comes fast and snow can come unexpectedly. A hand shakes a snow globe, creating a wintry mix for a house surrounded by pine trees. The serene scene is temporary, once a Toro snow blower starts clearing snow off sidewalk and driveway paths. “Winter Comes Fast. Toro. Count on It,” ends the ad, seen here. Campbell Mithun, Minneapolis created the campaign, produced by Gravity.

 

Proof WhiskeyRandom iPad App of the week: Zeus Jones employs a bevy of Scotch lovers. So many that the agency created a social whiskey-tasting iPad app called PROOF that encourages users to conduct their own whisky tastings, test their knowledge of whisky and explore the Scottish regions that produce whisky. Download the app here, and Slainte Mhath.

Recommend (1) Print RSS
  • NEW! Football To The Face Turns Marcia Brady Into Danny Trejo In Snickers' Super Bowl Ad

    You mess with the bull and you get... Danny Trejo? I had a hunch that the full ad for Snickers would tackle a famous scene from the beloved TV show, "The Brady Bunch": the one where Marcia takes a football to the face. Ow, my nose! The brand teased the ...
  • NEW! Pierce Brosnan Typecast As Action Hero In Kia Super Bowl Ad

    For the sixth consecutive year, Kia has returned to the Super Bowl, with an ad running in the third quarter. Promoting the 2016 Sorento CUV, "The Perfect Getaway" stars Pierce Brosnan as he meets with his agent to discuss a new role. Brosnan, known for his action films and role ...
  • Squarespace And Jeff Bridges Will Put You To Sleep, On Purpose, In Super Bowl Spot

    Squarespace and Jeff Bridges want you to have a good night's sleep. The company, which helps users create custom websites and online stores, released a pre-Super Bowl campaign full of teaser videos and a custom Jeff Bridges website. DreamingWithJeff.com is a pet project of the actor's, featuring a series of ...
  • Snoop Dogg And Gilbert Gottfried Star In EAT24's First Super Bowl Ad

    Think of EAT24's debut Super Bowl ad as an edgier version of Snickers' "You're not you when you're hungry." The ad stars Snoop Dogg and Gilbert Gottfried addressing the medical condition known as hangry, or when people get pissy when they're hungry. The ad will run in the first quarter ...
  • Coca-Cola Launches Online Videos Prior To Super Bowl -- First Stars Danica Patrick

    Coca-Cola's Super Bowl campaign focuses on making the Internet a positive experience rather than a forum where anyone can post negative comments about someone they may or may not know. The first video features Danica Patrick (who I bet we'll see in GoDaddy's big game ad) and her personal experience ...
  • Marshawn Lynch Says A Lot At Skittles' Super Bowl Media Day

    Marshawn Lynch spoke more at Skittles' version of Super Bowl Media Day than on the actual Super Bowl Media Day ("I'm here so I won't get fined"). Maybe if they placed some Skittles by his microphone, things would have turned out differently. The amusing video is part of Lynch's partnership ...
  • NEW! Kim Kardashian Pokes Fun At Herself, Laughs All The Way To The Bank, In T-Mobile Super Bowl Ad

    Love her or hate her, Kim Kardashian is laughing all the way to the bank at the end of the day. T-Mobile hired her for its Super Bowl ad campaign, where Kardashian plays a spokesperson for a mock PSA. I wonder what percentage of big game viewers would rather sit ...
  • NEW! Volvo's Super Bowl Campaign Uses Competing Automaker's SB Ads To Grab Attention, Save Millions

    You know how much automakers love advertising during the Super Bowl. Volvo is launching a campaign that's cheaper than a 30-second big-game ad, piggybacking off competing automakers that actually bought a Super Bowl ad. Volvo Interception lets game day viewers nominate someone deserving to receive a new Volvo XC60. Each ...
  • NEW! Dads Show #RealStrength In Dove Men + Care Super Bowl Spot

    Dads are parents, too, in a Super Bowl spot for Dove Men + Care. Created by The Marketing Arm, the spot shows dads doing everything a parent should do: be playful, supportive, a shoulder to cry on and there when their kids need them. It shows fathers playing with young ...
  • NEW! Strong Residents Aim To 'Settle It' In Skittles' Super Bowl Teaser

    The water in the town featured in Skittles' Super Bowl teaser spot must be contaminated with a heavy dose of vitamins, because every resident sports some big guns. When the clock strikes in town, each resident drops everything and heads outside. Men and women alike have biceps the size of ...
>> Out to Launch Archives