Out to Launch

tostitosTostitos debuted a spokesbag in its latest pair of TV spots. For talking plastic, he’s lovable and life of any party. We learn what inspired Tostitos to begin dipping in “Inspired to Dip.” After some soul-searching and looking at stuff, it was time for him to change shape and hold that dip and salsa. See it here. The bag even holds its own at any football party, telling stories and dancing on a coffee table. Watch it here. TBWA/Chiat/Day Los Angeles created the campaign. 

 

StarburstThe “Mean Streets” of suburbia can be tough on any relationship. Just ask the young woman standing outside a perfectly manicured lawn, begging her boyfriend to get off the streets and turn his life around. Promoting its “Flavor Morph” chews, Starburst gives hope to the young woman that, like the flavor-changing chews, her boyfriend will change. After proclaiming that the streets are all he knows, he scoots down the block on his razor scooter. Gangsta, he’s not. Watch the ad here, created by DDB Chicago.

 

HondaHonda launched “Passionate Fans,” a TV spot highlighting the automaker’s relationship with the NHL. Since I’m not a big hockey follower, this ad taught me a few things, like if a player pulls off a hat trick in a game, fans will throw their hats on the ice. The ad stars Corey Perry of the Anaheim Ducks and Nicklas Lidström of the Detroit Red Wings leaving an arena following a game. Once inside a Honda Pilot, a hat falls atop the car, prompting Lidström to ask Perry if he scored a hat trick last night. At this point, countless hats are hitting the car, until an octopus hits the windshield. For non-hockey fans like myself, apparently Red Wings’ fans throw octopi on the ice after home playoff wins. Must smell great. “They’ve got passionate fans. We’ve got passionate fans,” closes the ad, seen here, and created by RPA.

 

LandRoverI think the man in this TV spot for Land Rover pre-owned cars has some issues with dirt and cleanliness. After a challenging trail run leaves him sweaty and muddy, he changes clothes and practically showers before getting inside his car. I get the whole changing of clothes and washing up, but this guy was hard-core scrubbing himself. On his ride home, the man drives through mud and water, arriving home with a filthy Land Rover that he scrubs clean the way he washed himself. See the ad here, created by Young & Rubicam, NY and edited by Cut + Run.

 

DrugFreeA sheep can be just as dangerous as a wolf in an ad for The Partnership at Drugfree.org. “Sheep” is a Spanish-language TV spot targeting Latino parents about the dangers of drug use and the sources for said drug. More times than not, they’re a child’s close friends that you wouldn’t expect to be abusing drugs. The spot shows a wolf creeping toward two adorable sheep. Before the wolf can take action, one sheep eats the other, highlighting that danger can be closer -- and cuter -- than you’d expect. “Danger doesn’t always look like danger. Drugs reach your kids from whom they least expect,” closes the ad, seen here, and created by Wing.

 

Bank UnitedBankUnited wants consumers, especially small and mid-sized business owners, to stop putting up with BS* (bank speak). In “Yes Man,” a bank executive -- well, a minotaur -- talks freely to a prospective client. “Am I gonna blow hot air at you and tell you we have the best interest rates in town? Yes I am. Will I guarantee you a fast loan approval and then ignore your phone calls? You betcha,” he says. Thankfully, the consumer looks a tad skeptical. Watch the ad here, created by República.

 

ToroToro uses a “Snow Globe” analogy to illustrate that winter comes fast and snow can come unexpectedly. A hand shakes a snow globe, creating a wintry mix for a house surrounded by pine trees. The serene scene is temporary, once a Toro snow blower starts clearing snow off sidewalk and driveway paths. “Winter Comes Fast. Toro. Count on It,” ends the ad, seen here. Campbell Mithun, Minneapolis created the campaign, produced by Gravity.

 

Proof WhiskeyRandom iPad App of the week: Zeus Jones employs a bevy of Scotch lovers. So many that the agency created a social whiskey-tasting iPad app called PROOF that encourages users to conduct their own whisky tastings, test their knowledge of whisky and explore the Scottish regions that produce whisky. Download the app here, and Slainte Mhath.

Recommend (1) Print RSS
  • NEW! Hans & Franz 'Pump Up' Aaron Rodgers In Latest Ad For State Farm

    State Farm recently partnered with Broadway Video Entertainment, the media and entertainment company owned by Lorne Michaels, so expect to see a rebirth of famous "Saturday Night Live" characters of yesteryear. In "Trainers," NFL quarterback Aaron Rodgers receives personal fitness advice from iconic SNL characters Hans & Franz, played by ...
  • NEW! James Harden's 'Beard Guru' Helps Prepare Him For Face Scan Technology In NBA 2K 15

    Gamers, put your best face forward in NBA 2K15, launching Oct. 7. For the first time, gamers will be able to scan their face into the game. This new technology prompted NBA star James Harden to call his beard guru for grooming his famous beard. In a 3:00 video supporting ...
  • NEW! Sinatra's 'My Way' Is Ideal Swan Song For Derek Jeter In Gatorade Ad

    I don't think Gatorade could have picked a better song to pay homage to Derek Jeter's illustrious career than Frank Sinatra's "My Way." En route to Yankee Stadium, Jeter asks his driver to stop early, so he can walk to the stadium. He encounters giddy women thrilled to shake his ...
  • NEW! Give The Gift Of Beer With 'Bud Light Birthday' And 'Buds For Buds'

    Anheuser-Busch has launched a pair of pilot programs on Facebook that greatly benefits beer drinking adults 21 and older who live in Denver and Chicago. For residents of these cities, giving and getting the gift of beer is just a click away. Bud Light Birthday and Buds for Buds are ...
  • Mortal Combat X Trailer 'Can't Be Stopped'

    This is definitely the most violent video game ad I've ever seen. Warner Bros. Interactive Entertainment launched a trailer for Mortal Kombat X, available for purchase in 2015. The trailer is set to Wiz Khalifa's song, "Can't Be Stopped," and introduces the campaign's "Who's Next" platform. Mortal Kombat X gives ...
  • Football Players Who Flopped In NFL Want To Go Back To College Days In DISH Ad

    Three successful college football players who flopped in the NFL poke fun at themselves in an ad for DISH. The brand's anywhere app allows fans to watch live college football anywhere on any device, such as on a mobile phone in a diner. As one fan eats and watches a ...
  • Tom Brady Uses All His Time-Outs In Ad For UGG Australia

    UGG Australia launched "This Is UGG," a global brand marketing campaign starring Tom Brady. The first ad, "Time Out," is a sweet spot that illustrates how the small moments in life are actually the big, important ones. Brady cherishes time with his father, bonding over a game of golf. Wearing ...
  • Buffalo Wild Wings Launches GameBreak App For Football Season

    Random iPhone App of the week: Buffalo Wild Wings has launched GameBreak, a football app that can be played in-restaurant, online or on mobile devices. The app serves as a destination for users to access sports content (beginning with the NFL season, but extending to more sports throughout the year), track ...
  • NEW! Burt's Bees Celebrates 30th 'BeeDay' With Live, Online Event

    Burt's Bees is celebrating its 30th "BeeDay" with a live web event Sept. 17 featuring company co-founder Burt Shavitz, his beloved bees, an improv actor and a bluegrass band. Burt will be outside his home in Parkman, Maine, joined by improv actor Dan Chamberlain and bluegrass band Tumbling Bones. Burt ...
  • NEW! Dad Uses Reward Points To Give Daughter Real-Life 'Safari' In Expedia Ad

    Expedia launched a new loyalty program, Expedia+Rewards, that allows travelers to earn points from every airline and hotel on every trip they take. They have my attention. Supporting the new program is "Safari," a 60-second ad that illustrates how time flies when parents travel for work. In the ad, a ...
>> Out to Launch Archives