Out to Launch

tostitosTostitos debuted a spokesbag in its latest pair of TV spots. For talking plastic, he’s lovable and life of any party. We learn what inspired Tostitos to begin dipping in “Inspired to Dip.” After some soul-searching and looking at stuff, it was time for him to change shape and hold that dip and salsa. See it here. The bag even holds its own at any football party, telling stories and dancing on a coffee table. Watch it here. TBWA/Chiat/Day Los Angeles created the campaign. 

 

StarburstThe “Mean Streets” of suburbia can be tough on any relationship. Just ask the young woman standing outside a perfectly manicured lawn, begging her boyfriend to get off the streets and turn his life around. Promoting its “Flavor Morph” chews, Starburst gives hope to the young woman that, like the flavor-changing chews, her boyfriend will change. After proclaiming that the streets are all he knows, he scoots down the block on his razor scooter. Gangsta, he’s not. Watch the ad here, created by DDB Chicago.

 

HondaHonda launched “Passionate Fans,” a TV spot highlighting the automaker’s relationship with the NHL. Since I’m not a big hockey follower, this ad taught me a few things, like if a player pulls off a hat trick in a game, fans will throw their hats on the ice. The ad stars Corey Perry of the Anaheim Ducks and Nicklas Lidström of the Detroit Red Wings leaving an arena following a game. Once inside a Honda Pilot, a hat falls atop the car, prompting Lidström to ask Perry if he scored a hat trick last night. At this point, countless hats are hitting the car, until an octopus hits the windshield. For non-hockey fans like myself, apparently Red Wings’ fans throw octopi on the ice after home playoff wins. Must smell great. “They’ve got passionate fans. We’ve got passionate fans,” closes the ad, seen here, and created by RPA.

 

LandRoverI think the man in this TV spot for Land Rover pre-owned cars has some issues with dirt and cleanliness. After a challenging trail run leaves him sweaty and muddy, he changes clothes and practically showers before getting inside his car. I get the whole changing of clothes and washing up, but this guy was hard-core scrubbing himself. On his ride home, the man drives through mud and water, arriving home with a filthy Land Rover that he scrubs clean the way he washed himself. See the ad here, created by Young & Rubicam, NY and edited by Cut + Run.

 

DrugFreeA sheep can be just as dangerous as a wolf in an ad for The Partnership at Drugfree.org. “Sheep” is a Spanish-language TV spot targeting Latino parents about the dangers of drug use and the sources for said drug. More times than not, they’re a child’s close friends that you wouldn’t expect to be abusing drugs. The spot shows a wolf creeping toward two adorable sheep. Before the wolf can take action, one sheep eats the other, highlighting that danger can be closer -- and cuter -- than you’d expect. “Danger doesn’t always look like danger. Drugs reach your kids from whom they least expect,” closes the ad, seen here, and created by Wing.

 

Bank UnitedBankUnited wants consumers, especially small and mid-sized business owners, to stop putting up with BS* (bank speak). In “Yes Man,” a bank executive -- well, a minotaur -- talks freely to a prospective client. “Am I gonna blow hot air at you and tell you we have the best interest rates in town? Yes I am. Will I guarantee you a fast loan approval and then ignore your phone calls? You betcha,” he says. Thankfully, the consumer looks a tad skeptical. Watch the ad here, created by República.

 

ToroToro uses a “Snow Globe” analogy to illustrate that winter comes fast and snow can come unexpectedly. A hand shakes a snow globe, creating a wintry mix for a house surrounded by pine trees. The serene scene is temporary, once a Toro snow blower starts clearing snow off sidewalk and driveway paths. “Winter Comes Fast. Toro. Count on It,” ends the ad, seen here. Campbell Mithun, Minneapolis created the campaign, produced by Gravity.

 

Proof WhiskeyRandom iPad App of the week: Zeus Jones employs a bevy of Scotch lovers. So many that the agency created a social whiskey-tasting iPad app called PROOF that encourages users to conduct their own whisky tastings, test their knowledge of whisky and explore the Scottish regions that produce whisky. Download the app here, and Slainte Mhath.

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! If Your Bed's Not A Rockin', Your Mattress Will Start Talking

    How can a mattress company use big data? By informing its customers that too much sleep and not enough action is taking place between the sheets. Mattress company Dunlopillo is using technology to bring couples closer together. Targeting the overworked couples who spend all day at work, dinners at home ...
  • NEW! Famous Internet Memes Star In Delta's Latest In-Flight Safety Video

    It's safe to assume that more people would watch airline in-flight safety videos if they weren't bland, boring and never-ending. In an effort to remedy this issue, Delta's latest video plays on society's obsession with Internet memes and YouTube videos. Entertainment must be fast, funny and come in small clips. ...
  • NEW! Gatorade Creates Homage To Sweat, Voiced By Michael Jordan

    Gatorade has created a 60-second spot dedicated to a specific kind of sweat: earned sweat. "We Love Sweat" is perfectly voiced by Michael Jordan, a man who knows a thing or two about the topic. Athletes push themselves hard and pick themselves up when they fall. The more they sweat, the more ...
  • California Realtors Make A Short Story Long

    California Realtors has launched a "Long Story" ad campaign that takes typically short stories and drags them out. In "Biker," two women ask a man where he bought his adorable bulldog. The guy goes on a tangent involving a realtor, garage space, Mexican food and his puppy. The spot ends with ...
  • Thanks To Virtual Reality, Man Sees Birth Of His Child 4,000 Km Away, In Real-Time

    Here's a great example of technology bringing families together when they are miles apart. An Australian couple were separated by 4,000 km -- Mom is in Perth while Dad is working in a remote part of Queensland -- just as mom is about to deliver the couple's third child. Enter ...
  • PGA TOUR Revamps iPad App

    Random iPad app of the week: The PGA TOUR updated its iPad app with a bevy of features any golf lover will enjoy. The app uses real-time predictive statistics, both for players and the field. Stats, which are updated after each stroke, include driving accuracy and distance, distance to hole ...
  • Volkswagen Launches Video Series Dispelling Diesel Myths

    Volkswagen Golf TDI launched an adorable social media campaign dispelling myths about diesel. The clean diesel campaign stars the "Golden Sisters," a sassy group of older women with a sense of adventure. To debunk the notion that diesel cars are sluggish, the sisters are treated to a fast ride from ...
  • NEW! Octopus Takes Underwater Pictures For Conservation Fund

    Should I be impressed or depressed that an octopus can take pictures comparable to my own photo gallery? And what do you call an octopus photographer? An octographer? The octographer in question is a female octopus named Rambo who lives at Kelly Tarlton's SEA LIFE Aquarium in Auckland, New Zealand. ...
  • NEW! Give Your Car The Mad Max Treatment With The Dusty Car Wash

    Canada can keep this campaign. In a campaign for the movie "Mad Max: Fury Road," a section of downtown Toronto turned post-apocalyptic, with scrap metal, pyrotechnics and colored smoke grenades. The best part of the campaign was the dusty car wash, as in: people were encouraged to bring clean cars ...
  • NEW! Talwar Bindi: A Life-Saving Dot That Dispenses Iodine To Wearer

    Simple, yet life-changing. Millions of women living in rural India suffer from diseases that are linked to an iodine deficiency. To ensure that women get their required dosage of iodine, Grey Group Singapore's philanthropic arm, Grey for Good, partnered with the NGO, Neelvasant Medical Foundation and Research Center, to produce ...
>> Out to Launch Archives