Merrifield Succeeds Speciale As MediaVest Video Chief

  • January 6, 2012

Christine Merrifield has been promoted to president-video investment and activation at Publicis’ MediaVest USA, effectively succeeding Donna Speciale who left to take a top job in Turner Broadcasting’s sales organization (see related story).

Merrifield, who reports to MediaVest CEO Bill Tucker, will oversee all aspects of the unit, including video investment and activation across broadband, broadcast, cable, local and out-of-home.

Merrifield, who was executive vice president of the unit, will also continue to serve on the agency’s executive team.

Merrifield joined MediaVest in 2004 from WPP’s MediaCom unit, and was named executive vice president in 2009.

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