• January 6, 2012

Nissan North America, Inc. (NNA) is extending its longtime partnership with the Heisman Trophy Trust, presenter of the annual Heisman Memorial Trophy. 

The automaker, which began its relationship with the Heisman Trophy in 2005, now becomes the exclusive “Premier Partner” in an agreement than runs through 2016. 

Nissan, under the new pact, will continue to support the charitable mission of the Heisman Trophy Trust, as well as promote the Heisman Trophy Award through activities such as an exclusive Heisman Trophy Tour, consumer sweepstakes, social media, online activities and other events, the company said. For the 2011 season, Nissan created a special series of “Heisman House” game day commercials featuring the Heisman Trophy and 11 former Heisman Trophy winners.

In addition to its partnership with the Heisman Trophy Trust, Nissan is a sponsoring partner of the annual Bowl Championship Series (BCS), including the upcoming national championship game between Louisiana State University and Alabama on Jan. 9th.