'Ladies' Home Journal' -- Gulp! -- Looks To Readers As Writers
In a first for glossy women's magazines, with its March issue Ladies' Home Journal will turn to crowd-sourcing for much of its content. LHJ will be running fact-checked, user-generated stories taken from its website and other digital channels, including posts on DivineCaroline.com, a sister Meredith publication site. The amateur writers will be paid professional rates.
Why, oh why? "The magazine says the changes were driven by research revealing that readers wanted a greater role in filling its pages," writes Nat Ives in Ad Age.
"We’re sure they did, but just because people want to talk doesn’t mean it’s going to be a good conversation," writes Chris O'Shea on Mediabistro. "Jim from HR talks non-stop about how he would manage the Yankees, but put him in the dugout and suddenly a lot of New Yorkers are considering rooting for that other team that (allegedly) plays baseball here.
With reader-created content Ladies’ Home Journal is about to find out, in the harshest way possible, just how bad it can be."
We edit for a living -- so we just want to add a heartfelt "Oy!" to that.