News Brief
Interep Lands $88M in New Business
Jan 29, 2003, 12:00 AM
Radio rep firm Interep says its new business group developed $88 million in new radio business in 2002, 64% of which went to Interep’s client radio stations. National accounts that bought radio advertising for the first time in 2002 include: Kinkos, Pontiac Vibe, Travelworm, Mail Boxes Etc., Kiplinger, The Princeton Review, Time Warner’s Roadrunner, Sony Ericsson phones, Pharmacia recruitment brands, Yahoo, Retina A, Neutrogena for teens, Just for Men, and Maxim. A number of Proctor & Gamble brands also used radio for the first time last year, including Charmin, Cheer, Febreze and Folgers Coffee. According to Competitive Media Reporting, P&G increased radio ad spending to $32 million from January to October, the most in the past five years. Interep Marketing Group president Debbie Durben says one of the categories they are aggressively pursuing in 2003 is pharmaceuticals. “Since radio receives less than 1% of the enormous DTC advertising expenditures, the upside potential is enormous,” says Durben.
Recent MediaDailyNews Articles
-
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ... -
Clear Channel Outdoor Unveils Consumer Networks May 20, 5:23 p.m.
Clear Channel Outdoor is creating a new way for advertisers to buy out-of-home ad inventory with ... -
Digital TV Video Biz Is Booming May 20, 4:10 p.m.
As traditional TV platforms project small gains in their $70 billion business, new digital TV video ... -
Initiative Wins Amazon's Global Media Account May 20, 3:09 p.m.
Interpublic Group’s Initiative has won global media duties for e-Commerce giant Amazon.com after a review.The company’s ... -
Mars Contract Suit Against Y&R Continues May 20, 11:56 a.m.
A New York judge has denied a request by WPP’s Y&R to toss out a breach ... -
Sony Debuts Marketing Campaign For 4K TV Sets May 20, 11:50 a.m.
While U.S. TV programming networks are not close to transitioning to the new 4K TV technology, ... -
Dish TV Expands On-Demand May 20, 11:19 a.m.
Dish Network, which has allowed subscribers to watch live TV on mobile devices for some time, ... -
Former IPG Exec Pahade Named Poptent CEO May 20, 7:30 a.m.
Nick Pahade, the former North American CEO of Interpublic Group’s Initiative, has been appointed CEO of ... -
Traditional Radio Revs Flat, Digital Revs Up 9% May 19, 4:26 p.m.
Radio advertising revenues were flat at $3.5 billion in the first quarter of 2013, unchanged from ... -
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ...
Be the first to comment on "Interep Lands $88M in New Business"
Leave a Comment