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'Newsweek' To Adopt 1960s Design For 'Mad Men'-Themed Issue
- Ad Age, Thursday, January 12, 2012 4:51 PM
Newsweek will be marking the return of "Mad Men" to the airwaves March 25 with an issue using the pub's 1960s design "throughout -- all the way, it hopes, to the ads," writes Nat Ives.
"We've challenged agencies and clients to do '60s-inspired creative, but for modern messages and products," Rob Gregory, president at Newsweek Daily Beast, told Ives.
Ok, it's a gimmick -- but maybe ad folks are Don-Draper-crazed enough to give the struggling mag an ad boost?
