Procter & Gamble Brings Back "Thank You Mom"
Procter & Gamble, a Worldwide Olympic Partner, is bringing back the 'Thank You Mom" campaign for the London 2012 Olympic Games. The company first launched it for the Vancouver Winter Games.
The company plans also to raise $5 million to help establish and sustain youth sports programs around the world. A portion of sales and donations from the company's leadership brands, including Pampers, Tide, Gillette and Pantene, will go to that program.
P&G and its brands will also sponsor more than 150 athletes, who will be featured in advertising and retail campaigns to generate sales and donations that will help support youth sports. Among the athletes sponsored by P&G are Michael Phelps (Head & Shoulders); UK athlete Paula Radcliffe (Fairy and Pampers); Roger Federer (who is part of the Gillette "Young Guns" campaign); the UK's Jessica Ennis (Olay); and China's Badminton star Lin Dan (Gillette).
KARL GREENBERG
Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel marketing for “Marketing Daily.” Prior to this, he was the automotive editor at “Brandweek” magazine, where he covered marketing about companies making anything with a motor. He was also Internet ad technology reporter for the short-lived “Adweek IQ.” Karl started his career covering the petrochemical commodities market for “The Chemical Market Reporter.” In his other life, Karl is a humorist, playwright, musician, actor, and somewhat guilty fan of boxing. Reach him here.
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