• by Daisy Whitney , Op-Ed Contributor, January 16, 2012

Whatever business you’re in, sometimes you need to talk the talk and walk the walk. That’s why I have to say I’m impressed with the new Web series that ad agency JWT rolled out last week. Called “Worldmakers,” the web-based talk show features one-on-one style interviews with JWT WorldWide CEO and Chairman Bob Jeffrey and various digital thought leaders.

The effort launched at CES on Friday, rolling out with a series of interviews conducted at the show with executives at Facebook, Bravo, Unilever and more.

The show is well-produced, looks sharp, and offers some additional insights into these companies for industry insiders. Will it be watched en masse by consumers? Surely not. But it’s not geared for the consumers. It’s targeted for the people who do business with the Facebooks, the Bravos and the Unilievers of the world. Plus, when JWT is pitching multiplatform business, this could be a nice little hook that impresses potential clients because it shows the agency is doing the same sort of thing — online video — that media agencies want their clients to as well. Whenever a business or marketer is also tweeting, Facebooking, or posting videos, those actions can be the lubricant that makes a reluctant marketer feel more comfortable taking the digital set.

JWT said the interviews will focus on the convergence of advertising, technology and entertainment. The kick-off episode featured Carolyn Everson, VP of Global Marketing Solutions at Facebook, discussing how brands can use social mediums.

The episodes run on JWT’s YouTube channel. Additional interviews already in the can are with executives at LG Electronics, Dish Network, My Damn Channel, Ford, Electronic Arts and others.