Google Brings Hot European Effort To U.S.
Hot off a successful campaign in the UK and Germany, Google is bringing an elegant print, outdoor and digital campaign to the U.S. that positions the company as an ally when it comes to protecting one’s privacy and personal information.
The campaign, from M&C Saatchi in London, uses line drawings to illustrate the ways that Google helps people find what they’re looking with quick reminders about how to protect their information, and is built around the line “Good to Know.” One ad shows a man holding a magnifying glass over two types of beetles -- one a car and one an insect. The body copy reads: “Spot the difference.” Another depicts a burglar with a full bag of loot standing in front of a wide-open door. Copy reads: “Ever go out for the day and leave your front door wide open?” stressing the importance of locking one’s screen.
"Everyone wants to stay safe online, but many people don’t know all the tools and tricks that are available,” said Kate Willis, a marketing manager at Google in a statement. “The ‘Good to Know’ campaign is the latest step in our ongoing effort to help users manage their privacy and security online. Using real world examples to try to make technical jargon more meaningful, we've kept it simple, useful and educational."
The campaign began running on Monday, running in publications such as USA Today, Wall Street Journal and the Economist, as well as on subways and online.
Recent Marketing Daily Articles
-
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ... -
Skyy Launches 'Be Part Of The Art' May 21, 5:57 a.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ... -
Industry Satisfaction Lagging, But Improving May 20, 4:02 p.m.
For the first time in years, the telecom industry is seeing improved customer satisfaction scores. But ...
Be the first to comment on "Google Brings Hot European Effort To U.S."
Leave a Comment