As part of its ongoing corporate partnership with the National Association of Basketball Coaches, the NCAA and ESPN, luxury auto brand Infiniti is expanding its “Infiniti Coaches’ Charity Challenge” program with a $100,000 donation to the winning coach’s designated charity.
Expanding from 14 participating NABC coaches last season to 48 of the nation’s top NCAA Division I Men’s Basketball coaches this year, the total Infiniti contribution will be more than $300,000, per the Franklin, Tenn.-based automaker.
Fans can register on a custom microsite on www.ESPN.com/Infiniti. For the first six weeks, four brackets of 12 coaches will be paired against each other. The winners from each group move into the next round, with the final round in week eight. Fans can vote for up to four coaches per day. The winning coach will be announced March 9, 2012.
The Infiniti Coaches’ Charity Challenge will be promoted each week on channels like Doug Gottlieb Radio Show on ESPN, the ESPN Game of the Week, Facebook and other social media.