Aeropostale Uses Apps To Energize Teen Sales Staff
At this week’s NRF retail Big show, Aeropostale outlined how it stays connected with its 30,000 sales staffers via apps. According to Group VP Julie Sedlock, the downloadable app addresses the Millennial love of gadgetry, but also allows her to stay in touch with the teens on the sales floor selling the goods. The staffers can track and manage their own work schedule and pay. Corporate HQ now can send messages directly to the full sales staff without managers acting as intermediaries. The retailer says the initiative not only helps headquarters manage employees better, but bridges a generation gap between the suits and the young people who are actually interacting with customers.