• USA Today, Wednesday, January 18, 2012 10:22 AM

The automaker has enlisted supermodel Adriana Lima, rockers Mötley Crüe and mixed martial arts fighter Chuck Liddell for its 60-second ad for the Kia Optima Limited. The idea is one man's fondest dream.

A guy envisions driving an Optima around a track filled with manly fantasies such as a skimpily-clad Lima, Liddell fighting and Mötley Crüe onstage doing "Kickstart My Heart."  The ad will launch in movie theaters Feb. 3, and Kia also will air 15-second teaser ads on TV beforehand. Kia also will leverage the Twitter and Facebook followings of the ad's stars.

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