• January 18, 2012

Publicis Groupe, the parent of Digitas, Starcom MediaVest Group and Zenith Optimedia Group, this morning announced the acquisition of independent French digital agency Mediagong. Terms were not disclosed, but Publicis said Mediagong, which was founded in 2002 and has a staff of 50, will be “aligned” with Leo Burnett France. Mediagong will retain its name and will continue to operate under the leadership of its founding partners Guillaume De La Brosse, David Oks and Olivier Zetlers, who will become deputy managers of Mediagong, reporting to Jean-Paul Brunier, president of Groupe Leo Burnett France.