Super Bowl Ad Stats: More Than $1.7B In 10 Years

Market Watch, Wednesday, January 18, 2012 3:31 PM
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Marketers have spent $1.72 billion on Super Bowls over the past 10 years, and will probably surpass last year's record of $228 million for a game that was "the most-watched program in U.S. television history," writes Sam Mamudi. 

This rundown on Super Bowl ad stats also includes the fact that "more than a third of the ad spend in the past decade has come from just five companies."

But we could swear we read versions of this sentence every year: "Regardless who triumphs in this year’s Super Bowl, the night’s biggest winner could well be broadcaster NBC Universal." Hard to be original when you're covering a well-worn topic.

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