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10 Steps To An Optimized Web Page

Customer reviews on product pages help optimize sites in search engine queries, but Gareth Owen tells us that doesn't always work for insurance or other companies offering services rather than products. So he has charted a 10-step process to optimize Web site pages. Title tags, descriptions, header tags, URLs, video and content require different tactics today than they did in the past. Owen explains the differences and how optimization has changed.

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