Around the Net
Adidas Goes To High School
- The Big Lead, Thursday, January 19, 2012 10:16 AM
Adidas, which outfits some of the top pro athletes in the world, is turning to high school sports to support the launch of its adizero Rush running shoes. Anchoring multi-media marketing is a 30-second spot that adidas said “celebrates high school athletics and the energy of competition with football players, cheerleaders, coaches and the marching band all rushing to victory in the adizero Rush."
