MetroPCS Sponsors USA Basketball
MetroPCS is launching a marketing program with USA Basketball called the Dream Tour. The grass roots road show visits 15 cities over the next seven months, starting in Orlando. It shows off the wireless carrier's new Samsung phones and features USA Basketball stars like Chris Mullin.
The tour, comprising a purple- and orange-clad mobile basketball court, visits each market twice. In each, consumers can do assorted basketball games, play virtual games, do basketball trivia on Samsung phones, and have meet and greets with players.